There is not an exact science to getting multiple offers on a listing you have but there some general rules of marketing, listing etc that will give options and MAY generate multiple listings on your property. One thing I found in the years I have been a professional is this: THERE IS A BUYER FOR EVERY HOME. Sometimes it is the location, the price, the condition but whatever it is there is (in my opinion) a buyer for every home! Here a three things I feel will give you the best opportunity.
1) PRICE: Yes price matters the most, but it is not the only thing AND this does not mean "GIVING YOUR HOME AWAY." Let's take a look at marketing for other products. How many people (whether its you or not) purchase items, wait to purchase items on BLACK FRIDAY or nowawdays CYBER MONDAY'S? You or anyone you know maybe look cars or mattress or whatever it is on a LABOR DAY BLOW OUT? How about year end clearence? Next question is how many times have you (we) either purchased something and possibly spent more money than we anticipated because it was a "deal" and we felt the price would go up soon OR the demand for the item would be so great we had to purchase NOW or we couldnt get one until much later. You know like maybe an IPHONE! See you need to create and present your home like its special. It needs to appear to be a "DEAL" not necessarily a "STEAL" because many times a people look for what is wrong with something if it is too much of a steal right? If fair market value for your home is say $500,000, and you know in your mind if you could get 490,000 or more you would consider selling it? Well you could price it at $500,000 or price is a little higher to have room to go down right? Yes but you want to know the smart play? The smart play is to price it at $489,000! Why? At $489,000 people in the market place realize this is BELOW market value and you generate a want for them to have your home. Instead of being on the market a longer period of time, making payments, keeping your home clean etc...KNOWING if you got $490,000 or more you would consider taking it, get to the end of the chase and odds are you will not only find someone to pay you closer to (if not above) $500,000 you may also be able to dictate certain terms that will mean as much to you as the money, but thats another blog topic.
2) PRE-MARKETING: This the realtors job you hire. The goal here should be creating a "BUZZ" getting an interest list of possible buyers PRIOR to hitting the market officially! People love to have an opportuntiy to get something OFF MARKET, something EVERYONE cant have yet. Properly promoting your property through social media, network groups of both potential clients and AGENTS with qualified potential clients is the best way to create the correct type of atmosphere for this.
3) PRESENT HOME AT ITS BEST: Pricing it right, pre-marketing can get people to the home but then the home NEEDS TO BE READY! What do I mean? You get one chance to make a first impression. If you are getting people to come look at your home and they still are not making you offers, it means you have a great price, your marketing is good, but once they see the property it does not meet the standards of other homes that would be considered "GREAT DEALS" in the area. That is why this is a CRUCIAL step, because the only way to cure this is to make the home a better deal and the only way to really do that quickly is adjusting the price! If you do not have or do not want to sink money into the property do some basic things:
thourghly clean clean clean (clothes put up, bathrooms clean, kitchen appliances clean etc..)
Have a wide open and bright as possible. Curtains, blinds open, lights on yes it may run up your bill a little but in the scheme of things this is not that big of a trade off!
There are lots and lots of other things but this is a good start. For more information contact us direct 661.387.3166